Reward charities for what they get done
US Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many charities, he says, are rewarded for how little they spend - not for what they get done. Instead of equating frugality with morality, he asks us to start rewarding charities for their big goals and big accomplishments (even if that comes with big expenses).
In this bold talk, he says: Let's change the way we think about changing the world.
Considering outcomes and the benefit to society of the good works of charities, rather than costs to achieve those outcomes, is a good story.
Susan Edmund, Fairfax reporter spoke to me in 2016 and writes about the cost of fundraising but hints that it costs money to raise money. Possibly a first for the media who are intent on chastising charities for spending money to raise money. Good on you Susan for exploring a more genuine perspective on how charities can grow their income.
Read her article here - courtesy of Fairfax Media.